The campaign was replicated in Mexico and has been active ever since
Avena del Instituto Español US
Back in 2019 I worked on the graphic concept for the brand Avena from El Instituto Español. It was a digital campaign, so they were looking for something trendy but taking care that it was delicate and feminine, according to their target; latinas, in an age range of 25 to 50 years old, Spanish and English speakers.
