The Secretariat for Sustantive Equality between Women and Men promotes and guarantees the mainstreaming of the gender perspective in state public policies, so that women and girls in Jalisco can live in dignity, freedom, security, and substantive equality.
(the gif was extracted from the sisemh website)
The project consisted of creating a campaign for lower-class people, to identify the sexism phrases we say in a normal basis everyday.
First approach
This first draft was created respecting the colorimetry of the brand. The main feature is the use of the hide & seek game to identify the standardized sexism phrase.
1, 2, 3 for the sexism behind... "¡Go play with your dolls! girls don't play soccer"
Don't let sexism continue hiding. If you see it, point it out.
1, 2, 3 for the sexism behind... "You can't say anything to women anymore"
Don't let sexism continue hiding. Is time to change.
Second
approach
This draft is more sober, an urban way in search of creating a great impact on society. Facilitating a campaign in which the different urban artists of the city can collaborate.
"You can't say anything to women anymore"
Don't let it continue hiding. If you discover it in yourself or others say 1, 2, 3 for sexism.
"No boy, leave your plate to your sister"
Don't let it continue hiding. If you discover it in yourself or others say 1, 2, 3 for sexism.
