Back in 2020, I worked on a campaign to position Conazol brand in the American market. I stick to the brief, where they asked for a campaign aimed at Latinos living in the United States, young millenials. From there was conceived this irreverent campaign where I looked for a way to reach the attention of the target and make it a memorable campaign.
What better than the use of a childhood reference, the animated cartoons such as Ren & Stimpy, with closeups of the character's faces showing the imperfections in their skins. This was my inspiration to make the following key visuals.
