This is one of the biggest and most important projects I have ever had, the branding and launching campaign for the high school of one of the most prestigious universities in Jalisco, ITESO.
Far from creating the logo, the most fascinating part was working on the graphic concept and planning the launch campaign, which had to be inclusive, bold, trendy and dynamic.
Here are the key visuals and uses that were presenter as the visual concept.
There are some of the final key visuals after the production and development of all the branding. The colores were adjusted to the corporate colors and the photographic production was done on the campus with real teenagers, as it had to be a campaign that teenagers could identify with.
